The most useful automobile manufacturer Web sites for new vehicle buyers offer not only rich content but also strong execution of that content, according to the J.D. Power and Associates 2010 Manufacturer Website Evaluation Study. Kia.com was selected as the most succesful website in this category according to this recent study. This is a new study that was released from the J.D. Power and Associates Reports.

Measuring rich media execution is pivotal in doing website research because it shows where the consumer found interest in the site and where the site may have lost their interest. The Kia.com website executes rich media really well throughout the site including videos and many moving parts. We are thrilled to announce that we work with Animated Designs and currently work on all the video encoding for the Kia.com website.

According to the report, Kia.com rates highest among usefulness in new-vehicle shopping with an index score of 880 on a 1,000 point scale and performs well in all four factors. Kia continues to improve its site and their online presence keeps getting better! Kia seems to really focus on drawing consumers in through rich-media and understand how to use rich-media online. Congrats to Kia.com! Read the full press release regarding this award here.

We have different sections that highlight our work and in today's technologically advanced we also included The Aura Group's social media platforms that we currently engage in, including facebook, twitter and our own blog where we hope to discuss current trends in advertising, projects we are working on, and any news that is relative to The Aura Group.

To see our work, just click on the big Work button on the right side. Learning about what we do here at The Aura Group is also easy and can be done by clicking on Services. Contacting The Aura Group is easy, just use the contact form on the Contact page. Some things we've updated since our last website, besides the addition of the blog, is the careers page. Check out job postings there and see if you would be a good fit for The Aura Group.

We hope you enjoy our new site, and be sure to check out our twitter and facebook page! May you have a happy and creative 2010!

Along with Twitter, The Aura Group also had made a Fan Page on the social media platform, Facebook. Fan Pages are usually implemented to raise awareness to a brand or company and can be a way to network and connect with different people. With 250 million people on Facebook and the website constantly evolving, it's a great network to understand and also be a part of. You can find our fan page on facebook at this location.

Social media is an up and coming way to advertise and really spread the word about whatever work your company is doing. By being involved in social media it gives The Aura Group an new understanding of how it works and how we can use it for our clients as well.

Once the user has the movie times on their personal account "@'ed" to them, they can take those times with them on their mobile device. The user can chose to re-tweet the times to their friends and it gives them options of when the movie is playing. It's a simple way to brand the movie and it's showtimes even more than just having it in the banner advertisement.

Social Media has become an important part of consumer's daily lives and by having this feature in the banner campaigns, along with the option to text yourself show times, it makes the movie and overall branding mobile as it begins to travel with the consumer. Having the show times at the tip of your fingers allows the consumer to reference them on their own time, possibly later when they are not in front of a computer or the advertisement and then make decisions on when they will see the movie.

With the Twitter feature implemented in the banner, it's just one more way that The Aura Group is making it easier to brand a movie. It makes the consumer more connected to the advertisement and the movie as they can take the information with them effortlessly. Giving them the option to tweet and also text allows them to also forward the information to others, making the ad travel virally without any extra work.

The rich-media banner expanded to showcase six different videos explaining the many different features of the laptops. Having this many videos in a banner advertisement is tricky and also load intensive, so The Aura Group worked especially hard to make sure the videos flowed effortlessly when opened in the expandable banner and also consciously kept the file size down to make sure that many different users could experience the banners within the ads. With the six different videos included in the advertisement it allowed users to learn a lot about the laptops all in one place, before having to click over to the actual Toshiba website. This allowed for tracking of user click-thru stats and also really kept the user active within the banner for a solid period of time.

Another aspect that really adds to the website is the integration of social media throughout the site. Social media is becoming an important way to interact with consumers and The Matador Cantina branded itself successfully throughout different social media sites, including Twitter, Facebook and MySpace. With this integration on all pages of the website, visitors can easily access the social media outlets that The Matador Cantina currently uses.

Also, the Gallery and Events pages are easily updated by the admin of The Matador Cantina to keep the website fresh and current and let patrons know what is going on at The Matador Cantina. The ability to populate and inform visitors of specials and events that are constantly changing is a great way to entice people into the restaurant. By having a user-friendly backend built by The Aura Group, The Matador Cantina has no problem keeping these things current.

With the creative yet informative side of The Aura Group's creative team shinning through on many aspects of the site, the simplicity of the site is refreshing. The non-cluttered aspect of the site allows users to find information about what The Aura Group does and what they can offer to clients as well.

With the new sites release, The Aura Group really feels that the new era of business is upon us as well. With social networking being implemented throughout the world on many different levels and aspects, we also opted to add it in our business plan.

We hope you enjoy looking around our new site and please feel free to drop us a line with any comments or questions!