
What is your primary role as Aura's Chief Technical
Officer?
I still wear a lot of hats. I oversee all project development
from architectural conception to product delivery, as well as any
project maintenance. I also maintain all networks and operational
systems for our clients. Keeps me busy, and why I still work 10-15
hour days, but it's all good.
When did you first discover technology?
That's easy. The day my dad brought home the first IBM computer
in 1981. It was this big surprise. It took forever to do anything,
but it was magical at the time. I figured out how to use it. And
I've been on them ever since. My dad was a television engineer so I
was always interested in electronics. I was the geeky nerd in high
school, yeah that was me, the computer aid. I got into programming
in high school. We had a little mini network we called the Corvus,
which was basically a large hard drive. It was like 40 megabytes.
Whew-hoo. And it was huge in comparison to anything today. We had a
bunch of computers wired up to it so you were sharing data. Pretty
cool for the time, but it would go down every 6 weeks or so, and
there was this book that was about two inches thick that I had to
type in because they had no way of reloading the software or maybe
my teacher just wanted to give me something to do. I would have to
reprogram the whole thing from scratch every time. That was such a
pain in the butt.
You studied television production in college, and was even
accepted to Art Center in Pasadena, but your passion for computers
and technology won out.
Yeah, I took television production thinking that's what I wanted
to do. From live production to editing. I also took classes in 3D
animation, which was pretty new at the time. Got pretty proficient
at it and ended up teaching 3D animation, tech and network support.
My plan was to further my education in television production, but
couldn't afford the tuition at Art Center so I just stuck with
computers.
Do you think you made the right decision?
No question, especially knowing some of my friends who got into
the field, and are still struggling. This is something I really
enjoy, and I couldn't really imagine doing anything else.
What was your first IT gig?
I worked for a small computer company with only a few people. We
did computer/software sales and support that focused on the
computer aided design (CAD) industry. AutoCAD from Autodesk was the
main piece of software that was sold and I supported. But over time
Autodesk pushed into other markets like 3D animation. I learned
software 3D Studio, and that's when things changed for me, and my
focus on computers. I worked on so many different types of hardware
and software over the years it just became natural to not only
support, but offer training as well. For a short time I worked for
Warner Bros in their facilities management division that maintained
all electronics and other related maintenance associated with the
studios, but soon after started with a company called Odetics
Broadcast, which produced tape robotics systems for the television
industry. They produced an electronic system which physically
grabbed a tape from a library and inserted it into a deck. They had
won many industry awards for their innovation and their robots were
the industry standard for television automation. It all worked on a
DOS platform and I was hired to help with conversion to the Windows
platform. As it turned out I not only helped with the conversion,
but ended up setting up systems for television stations and studio
clients around the world. I did more traveling during that time
period than I have my entire life.
How did you come to co-found The Aura Group?
I was a freelance developer at the time, and I was meeting with
a client at a local cigar bar. Dave Bailey was there and overheard
our conversation. We talked afterward and formed The Aura Group a
short time later.
That was in late 1998. Primitive times in the interactive
world. What was the company's initial focus?
Aside from websites, we were doing shape CD roms, taking content
off CD roms and putting it online. One thing led to another and we
grew along with the industry, taking on more complex development,
and spearheading all sorts of new multimedia technologies. Very
exciting times and in many cases, it continues to be so today.
That's the beauty of technology. Always something new.
Speaking of multimedia technologies, in the late 90s you were
on an alpha and beta-team to help develop a flash communications
server product for Macromedia to deliver video online. How did this
come about?
At the time no one put much thought into a Flash video platform
and its relation to the online community. At the time, RealPlayer
was the predominant player in the space, but the quality just
wasn't there yet, and there was no customization. Our initial tests
came from a shape CD rom. We put together a presentation for the
Marriott Corporation in 1999 who wanted a presentation piece to
hand out to clients. That's around when we heard Macromedia was
developing a Flash based video delivery system, and we ended up on
the beta-test team to help refine and develop the product. Now of
course everything is about video.
The MovieConnect ticketing platform has become a major focus
for the company. Where is it heading?
It's already come a long way starting from a basic banner unit.
MovieConnect as a platform is ultimately about delivering data to a
customer via an advertising medium. That means there's always going
to be new ways to deliver that data, especially if the data
continually changes and evolves. And its accessible everywhere from
rich media online ads, text message, twitter, you name it. And now
with our new Facebook app, users can obtain showtime info and
purchase tickets, along with the whole social media element.
There's also the possibility of incorporating movie trailers, and
other related studio content, including coupons, and who knows what
else, so sky's the limit.
What part of the job do you enjoy most?
Problem solving. That's what I'm good at. Give me a problem, and
I'll find a solution. Also helping to create ground breaking
products and services for our clients. That's always something
we've strived for from the beginning.
What do you do on your free time?
I read quite a bit, but at the moment I'm learning Russian,
which takes up most of my available time. As far as hobbies, I have
a wood working shop, and currently rebuilding my kitchen. And of
course, I'm into computers so I game every now and then with
friends.
What's your favorite game?
Team Fortress II.
Favorite movie?
You'll probably laugh, but Dune. Something a little interesting,
the theater where I first saw the movie was beta testing
subliminals, probably for the studio, so when a certain scene came
up, you would smell a scent of whatever what was in that particular
scene. Then it would disappear. Obviously nothing ever came of
that, but a great movie.
Favorite TV show?
I'm a sci-fi guy. So anything sci-fi I pretty much like.
Unfortunately they just canceled one of my favorites, Stargate
Universe. Yea, I mean, I like Star Trek, and some of the new series
like Eureka. That's a pretty cool show.
What are you listening to?
My music tastes are all over the place from hip hop to trance,
even a little classical, but I probably listen to electronic most.
I've always enjoyed music. When I was 17, I was a mobile DJ. DJ'd
clubs, parties, you name it.
Mac or PC?
PC all the way. We have a couple Macs in the office for testing,
but I've always preferred PCs.
IPhone or Droid?
I've not played with the Droid much. I was on a Windows mobile
for a long time, but switched to an iPhone so I suppose iPhone, of
course, it has to be jail-broken. I need more functionality, you
know? I hear now Apple actually offers units that come jail-broken.
They should all be that way. For me, it all comes down to personal
customization. As far as tablets, I have tested the Droid 2.2 unit.
I like it, but it's just not there yet. I mean it's okay. Little
sluggish, and the rom is not upgradable, which doesn't make sense.
Of course, I've played with the iPad as well a bit, but not really
a big fan of either. Give me something I can configure and upgrade
the software, and I'm happy.
To help take the edge off a busy day, the Aura Group has
Centipede, the classic arcade video game in its offices. Who uses
it most, and what's your top score?
It's equally used among the staff, but come on, who do you think
has the top score? 129,980. Top that…