Toshiba, while working with advertising agency Young and Rubicam, tapped The Aura Group for their recent campaigns that involved their laptops. These banner ads were all rich-media based and were heavily based off of user interaction. The Aura Group developed the ads that highlighted many different aspects of the laptops that included the sleep and charge feature. This feature was highlighted in a video inside the advertisement.

The rich-media banner expanded to showcase six different videos explaining the many different features of the laptops. Having this many videos in a banner advertisement is tricky and also load intensive, so The Aura Group worked especially hard to make sure the videos flowed effortlessly when opened in the expandable banner and also consciously kept the file size down to make sure that many different users could experience the banners within the ads. With the six different videos included in the advertisement it allowed users to learn a lot about the laptops all in one place, before having to click over to the actual Toshiba website. This allowed for tracking of user click-thru stats and also really kept the user active within the banner for a solid period of time.