The most useful automobile manufacturer Web sites for new vehicle buyers offer not only rich content but also strong execution of that content, according to the J.D. Power and Associates 2010 Manufacturer Website Evaluation Study. Kia.com was selected as the most successful according to this recent study.  read more »

With 2010 upon us, we are pleased to reveal our new website as well. With a new creative design, some new partners and different projects to highlight we thought it was time to update our web presence as well. We worked to make it as user friendly as possible and also kept it simple, because we believe our work speaks for itself.  read more »

Are you tweeting? Well if you're not up to speed with Twitter, you're not one of the 23 million people who do it, including The Aura Group. Since February of 2009, Twitter has increasingly grown from 7 million users to where it currently stands at about 23 million users. The Aura Group can be found on twitter at http://www.twitter.com/auragroup. Most of The Aura Group's tweets will be technology related articles that we have found interesting from numerous different websites and also will highlight some of the projects we are working on.  read more »

With the product MovieConnect, The Aura Group has decided to take creativity, social media and presenting consumers with movie show times to the next level by implementing Twitter functionality on the banner campaigns that have the MovieConnect feature in them. With this functionality in place, once the banner ad is open to the show time section, users can have the @movieconnect twitter account tweet their personal twitter account with the times that the movie will be playing at the movie theater of their choice.  read more »

Toshiba, while working with advertising agency Young and Rubicam, tapped The Aura Group for their recent campaigns that involved their laptops. These banner ads were all rich-media based and were heavily based off of user interaction. The Aura Group developed the ads that highlighted many different aspects of the laptops that included the sleep and charge feature. This feature was highlighted in a video inside the advertisement.  read more »

The Matador Cantina, a newly remolded Mexican inspired restaurant in downtown Fullerton, wanted their website to reflect the festive Mexican feel they have featured throughout the restaurant. With The Aura Group designing the entire look and feel of the site, The Matador Cantina was not disappointed in the overall outcome of the site. With The Aura Group at the helm of the design, the focus of the site was mainly the ambiance that is found throughout the restaurant. Consistently throughout the site, the design portrays the weathered hard wood floors, dark wood finishes and character to allow visitors to get the true feel of the restaurant without ever even stepping foot into the establishment.  read more »

The Aura Group has created a new web presence to highlight many new projects that they have completed since the last website release in last 2005. Working on new projects has allowed The Aura Group's repertoire to grow and has allowed them to implement many new functionalities and features in websites. The Aura Group's new website streamlines the overall functionality and makes it much more user friendly as well.  read more »